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Big Data Analytics: Digital Marketing and Decision-Making Mansaf Alam
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Big Data Analytics: Digital Marketing and Decision-Making
Mansaf Alam
This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 2, 2022 |
| ISBN13 | 9781032310305 |
| Publishers | Taylor & Francis Ltd |
| Pages | 246 |
| Dimensions | 240 × 163 × 25 mm · 506 g |
| Language | English |
| Editor | Alam, Mansaf (Jamia Millia Islamia University, New Delhi) |
| Editor | Chaudhary, Kiran (Shivaji College, University of Delhi) |
