The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032308838 - May 27, 2024
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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers - Key Issues in Marketing Management

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This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

206 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032308838
Publishers Taylor & Francis Ltd
Pages 206
Dimensions 150 × 220 × 10 mm   ·   394 g
Language English  
Editor Pantano, Eleonora (University of Bristol, UK)
Editor Serravalle, Francesca

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