Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer - Routledge Advances in Management and Business Studies - Zhu, Yi (Lancaster University, UK.) - Books - Taylor & Francis Ltd - 9781032304441 - October 9, 2024
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Zhu, Yi (Lancaster University, UK.)
Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer - Routledge Advances in Management and Business Studies

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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

176 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2024
ISBN13 9781032304441
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 150 × 220 × 10 mm   ·   280 g
Language English  

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