Strategic Pharmaceutical Marketing Management in Growth Markets - Nandy, Mithun (Hegde & Hegde Pharmaceutica LLP, Mumbai, India) - Books - Taylor & Francis Ltd - 9781032289427 - May 9, 2023
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Nandy, Mithun (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)
Strategic Pharmaceutical Marketing Management in Growth Markets

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India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

232 pages, 28 Tables, black and white; 21 Line drawings, black and white; 10 Halftones, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2023
ISBN13 9781032289427
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 163 × 240 × 21 mm   ·   544 g
Language English  

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