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Customer Relationship Management: Concepts, Applications and Technologies Daniel D. Prior 5th edition
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 23, 2024 |
| ISBN13 | 9781032280608 |
| Publishers | Taylor & Francis Ltd |
| Pages | 346 |
| Dimensions | 150 × 220 × 20 mm · 980 g |
| Language | English |