The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9781032272467 - August 18, 2025
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The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication

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This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 18, 2025
ISBN13 9781032272467
Publishers Taylor & Francis Ltd
Pages 460
Dimensions 150 × 220 × 20 mm   ·   1 kg
Language English  
Editor Crawford, Robert (RMIT, Australia)
Editor Dickenson, Jackie (University of Melbourne, Australia)

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