Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies - Nga-Ki Mavis Ho - Books - Taylor & Francis Ltd - 9781032269368 - May 26, 2025
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Nga-Ki Mavis Ho
Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies

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This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 2025
ISBN13 9781032269368
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 152 × 229 × 14 mm   ·   318 g
Language English  

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