Social Media Measurement and Management: Entrepreneurial Digital Analytics - Lipschultz, Jeremy Harris (University of Nebraska at Omaha, USA) - Books - Taylor & Francis Ltd - 9781032247861 - August 1, 2024
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Lipschultz, Jeremy Harris (University of Nebraska at Omaha, USA)
Social Media Measurement and Management: Entrepreneurial Digital Analytics 2nd edition

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This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

344 pages, 14 Tables, black and white; 1 Line drawings, black and white; 57 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2024
ISBN13 9781032247861
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 253 × 191 × 24 mm   ·   612 g
Language English  

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