Differentiation Strategy: Winning Customers by Being Different - Kevin Holt - Books - Taylor & Francis Ltd - 9781032222363 - June 1, 2022
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Kevin Holt
Differentiation Strategy: Winning Customers by Being Different

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This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

270 pages, 54 Line drawings, color; 12 Line drawings, black and white; 14 Halftones, color; 1 Halfto

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2022
ISBN13 9781032222363
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 150 × 220 × 20 mm   ·   540 g
Language English  

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