Sport Marketing in a Global Environment: Strategic Perspectives - World Association for Sport Management Series - - Books - Taylor & Francis Ltd - 9781032217963 - January 29, 2024
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Sport Marketing in a Global Environment: Strategic Perspectives - World Association for Sport Management Series

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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

284 pages, 25 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 2024
ISBN13 9781032217963
Publishers Taylor & Francis Ltd
Pages 284
Dimensions 150 × 220 × 10 mm   ·   580 g
Language English  
Editor Crabtree, Ruth M. (Northumbria University, UK)
Editor Zhang, James J. (University of Georgia, USA)

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