Luxury Fashion Marketing and Branding: A Strategic Approach - Mastering Fashion Management - Dallabona, Alice (Leeds University, UK) - Books - Taylor & Francis Ltd - 9781032207070 - August 22, 2024
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Dallabona, Alice (Leeds University, UK)
Luxury Fashion Marketing and Branding: A Strategic Approach - Mastering Fashion Management

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Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

216 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2024
ISBN13 9781032207070
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 251 × 176 × 18 mm   ·   508 g
Language English  

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