Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture - Routledge Studies in the Fashion Industry - Karin M. Ekstrom - Books - Taylor & Francis Ltd - 9781032204819 - June 16, 2023
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Karin M. Ekstrom
Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture - Routledge Studies in the Fashion Industry

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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

272 pages, 2 Tables, black and white; 31 Halftones, black and white; 31 Illustrations, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 2023
ISBN13 9781032204819
Publishers Taylor & Francis Ltd
Pages 250
Dimensions 241 × 161 × 22 mm   ·   514 g
Language English  
Editor Ekstrom, Karin M. (University of Boras, Sweden)

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