European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing - Malgorzata Bartosik-Purgat-Nela Filimon - Books - Taylor & Francis Ltd - 9781032204666 - May 27, 2024
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Malgorzata Bartosik-Purgat-Nela Filimon
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

200 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032204666
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 157 × 231 × 15 mm   ·   336 g
Language English  
Editor Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland)
Editor Filimon, Nela (Dept. of Business, Universitat de Girona, Spain)

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