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The Brand and Its History: Trademarks, Branding and National Identity
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The Brand and Its History: Trademarks, Branding and National Identity
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.
412 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 29, 2024 |
| ISBN13 | 9781032187358 |
| Publishers | Taylor & Francis Ltd |
| Pages | 412 |
| Dimensions | 150 × 220 × 10 mm · 790 g |
| Language | English |
| Editor | Castro, Rafael |
| Editor | Saiz, Patricio |
