Strategic Brand Management in Higher Education - Routledge Studies in Marketing - Bang Nguyen-T.C Melewar-Jane Hemsley-Brown - Books - Taylor & Francis Ltd - 9781032178363 - September 30, 2021
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Bang Nguyen-T.C Melewar-Jane Hemsley-Brown
Strategic Brand Management in Higher Education - Routledge Studies in Marketing

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This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions

292 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2021
ISBN13 9781032178363
Publishers Taylor & Francis Ltd
Pages 292
Dimensions 234 × 156 × 20 mm   ·   442 g
Language English  
Editor Hemsley-Brown, Jane
Editor Melewar, T.C
Editor Nguyen, Bang

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