Sport, Sponsorship and Public Health - Routledge Research in Physical Activity and Health - Ireland, Robin (University of Liverpool, UK) - Books - Taylor & Francis Ltd - 9781032145198 - October 8, 2024
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Ireland, Robin (University of Liverpool, UK)
Sport, Sponsorship and Public Health - Routledge Research in Physical Activity and Health

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This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

156 pages, 1 Tables, black and white; 4 Line drawings, black and white; 41 Halftones, black and whit

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 8, 2024
ISBN13 9781032145198
Publishers Taylor & Francis Ltd
Pages 156
Dimensions 234 × 156 × 13 mm   ·   292 g
Language English  

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