Hispanic Marketing: The Evolution of the Latino Consumer - Felipe Korzenny - Books - Taylor & Francis Ltd - 9781032137742 - December 5, 2024
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Felipe Korzenny
Hispanic Marketing: The Evolution of the Latino Consumer 4th edition

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This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

428 pages, 39 Tables, black and white; 76 Line drawings, black and white; 32 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2024
ISBN13 9781032137742
Publishers Taylor & Francis Ltd
Pages 478
Dimensions 234 × 156 × 33 mm   ·   766 g
Language English  

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