Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry - Routledge Studies in Marketing - Elena Chatzopoulou - Books - Taylor & Francis Ltd - 9781032130729 - October 9, 2024
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Elena Chatzopoulou
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry - Routledge Studies in Marketing

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Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

186 pages, 20 Tables, black and white; 12 Line drawings, black and white; 15 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2024
ISBN13 9781032130729
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 150 × 220 × 10 mm   ·   280 g
Language English  

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