African Luxury Branding: From Soft Power to Queer Futures - Routledge Critical Advertising Studies - Iqani, Mehita (University of the Witwatersrand, Johannesburg, South Africa) - Books - Taylor & Francis Ltd - 9781032129624 - October 9, 2024
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Iqani, Mehita (University of the Witwatersrand, Johannesburg, South Africa)
African Luxury Branding: From Soft Power to Queer Futures - Routledge Critical Advertising Studies

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Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

122 pages, 14 Halftones, black and white; 14 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2024
ISBN13 9781032129624
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 139 × 214 × 10 mm   ·   180 g
Language English  

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