African Luxury Branding: From Soft Power to Queer Futures - Routledge Critical Advertising Studies - Iqani, Mehita (University of the Witwatersrand, Johannesburg, South Africa) - Books - Taylor & Francis Ltd - 9781032129617 - January 10, 2023
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Iqani, Mehita (University of the Witwatersrand, Johannesburg, South Africa)
African Luxury Branding: From Soft Power to Queer Futures - Routledge Critical Advertising Studies

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Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

152 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 10, 2023
ISBN13 9781032129617
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 224 × 144 × 13 mm   ·   260 g
Language English  

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