Sports Marketing - Michael J. Fetchko - Books - Taylor & Francis Ltd - 9781032112763 - January 31, 2024
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Michael J. Fetchko
Sports Marketing 3rd edition

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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

560 pages, 100 Tables, color; 65 Line drawings, color; 90 Halftones, color; 155 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2024
ISBN13 9781032112763
Publishers Taylor & Francis Ltd
Pages 464
Dimensions 217 × 285 × 33 mm   ·   1.52 kg
Language English  

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