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Invention in PR Ritchie, Adam (Adam Ritchie Brand Direction, USA.)
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Invention in PR
Ritchie, Adam (Adam Ritchie Brand Direction, USA.)
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.
104 pages, 18 Halftones, color; 18 Illustrations, color; 18 Halftones, color; 18 Illustrations, colo
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 28, 2022 |
| ISBN13 | 9781032107493 |
| Publishers | Taylor & Francis Ltd |
| Pages | 122 |
| Dimensions | 196 × 126 × 15 mm · 170 g |
| Language | English |
