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Predictive Technology in Social Media Cristina Fernndez Rovira
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Predictive Technology in Social Media
Cristina Fernndez Rovira
Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.
192 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 7, 2022 |
| ISBN13 | 9781032103402 |
| Publishers | Taylor & Francis Ltd |
| Pages | 192 |
| Dimensions | 150 × 220 × 20 mm · 400 g |
| Language | English |
| Editor | Fernandez-Rovira, Cristina (University of Vic-Central University of Catalonia, Spain) |
| Editor | Giraldo-Luque, Santiago (Autonomous University of Barcelona, Spain) |
