Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing - Edoardo Magnotta - Books - Taylor & Francis Ltd - 9781032087917 - June 30, 2021
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Edoardo Magnotta
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing 1st edition

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Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

244 pages, 49 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2021
ISBN13 9781032087917
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 231 × 156 × 18 mm   ·   376 g
Language English  

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