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Place Branding: Connecting Tourist Experiences to Places 1st edition
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Place Branding: Connecting Tourist Experiences to Places
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
354 pages, 29 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 2021 |
| ISBN13 | 9781032083230 |
| Publishers | Taylor & Francis Ltd |
| Pages | 354 |
| Dimensions | 228 × 153 × 24 mm · 512 g |
| Language | English |
| Editor | Dennis, Charles |
| Editor | Foroudi, Pantea |
| Editor | Mauri, Chiara |
| Editor | Melewar, T C |
