Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e - Smudde, Peter M. (Illinois State University, USA) - Books - Taylor & Francis Ltd - 9781032076768 - March 2, 2023
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Smudde, Peter M. (Illinois State University, USA)
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e 2nd edition

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This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 2, 2023
ISBN13 9781032076768
Publishers Taylor & Francis Ltd
Pages 340
Dimensions 174 × 246 × 31 mm   ·   628 g
Language English  

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