Digital Marketing Fundamentals: From Strategy to ROI - Routledge-Noordhoff International Editions - Marjolein Visser - Books - Taylor & Francis Ltd - 9781032067414 - July 6, 2021
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Marjolein Visser
Digital Marketing Fundamentals: From Strategy to ROI - Routledge-Noordhoff International Editions 2nd edition

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Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

650 pages, 204 Line drawings, color; 198 Halftones, color; 19 Tables, color; 402 Illustrations, colo

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 6, 2021
ISBN13 9781032067414
Publishers Taylor & Francis Ltd
Pages 650
Dimensions 150 × 220 × 20 mm   ·   1.56 kg
Language English  

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