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Social Media Analytics in Predicting Consumer Behavior Selay Ilgaz Sumer
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Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer
Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.
190 pages, 12 Tables, black and white; 6 Line drawings, color; 11 Line drawings, black and white; 5
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 4, 2024 |
| ISBN13 | 9781032059914 |
| Publishers | Taylor & Francis Ltd |
| Pages | 190 |
| Dimensions | 233 × 156 × 14 mm · 338 g |
| Language | English |
| Editor | Parilti, Nurettin (AHBV University, Turkey) |
| Editor | Sumer, Selay Ilgaz (Baskent University, Turkey) |
