Social Media Analytics in Predicting Consumer Behavior - Nurettin Parilti-Selay Ilgaz Sumer - Books - Taylor & Francis Ltd - 9781032059907 - April 27, 2023
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Nurettin Parilti-Selay Ilgaz Sumer
Social Media Analytics in Predicting Consumer Behavior

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Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

190 pages, 12 Tables, black and white; 8 Illustrations, color; 16 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 27, 2023
ISBN13 9781032059907
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 242 × 159 × 18 mm   ·   460 g
Editor Parilti, Nurettin (AHBV University, Turkey)
Editor Sumer, Selay Ilgaz (Baskent University, Turkey)

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