Social Marketing: Principles and Practice for Delivering Global Change - Hastings, Gerard (University of Stirling, UK) - Books - Taylor & Francis Ltd - 9781032059662 - April 20, 2023
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Hastings, Gerard (University of Stirling, UK)
Social Marketing: Principles and Practice for Delivering Global Change 4th edition

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Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

370 pages, 28 Line drawings, black and white; 66 Halftones, black and white; 94 Illustrations, black

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2023
ISBN13 9781032059662
Publishers Taylor & Francis Ltd
Pages 374
Dimensions 150 × 220 × 20 mm   ·   720 g
Language English  

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