Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS - Mastering Business Analytics - Jose Marcos Carvalho de Mesquita - Books - Taylor & Francis Ltd - 9781032052182 - November 2, 2021
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Jose Marcos Carvalho de Mesquita
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS - Mastering Business Analytics 1st edition

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Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

206 pages, 12 Line drawings, black and white; 151 Halftones, black and white; 115 Tables, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2021
ISBN13 9781032052182
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 150 × 220 × 20 mm   ·   421 g
Language English  

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