Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands - Routledge Advances in Management and Business Studies - Wioleta Kucharska - Books - Taylor & Francis Ltd - 9781032013381 - May 27, 2024
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands - Routledge Advances in Management and Business Studies

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.


168 pages, 10 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032013381
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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