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Value First, Then Price: Building Value-Based Pricing Strategies Andreas Hinterhuber-Todd C. Snelgrove 2nd edition
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Value First, Then Price: Building Value-Based Pricing Strategies
Andreas Hinterhuber-Todd C. Snelgrove
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
296 pages, 75 Line drawings, black and white; 11 Tables, black and white; 75 Illustrations, black an
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 28, 2021 |
| ISBN13 | 9781032012124 |
| Publishers | Taylor & Francis Ltd |
| Pages | 272 |
| Dimensions | 175 × 245 × 20 mm · 512 g |
| Language | English |
| Editor | Hinterhuber, Andreas (Hinterhuber and Partners, Austria) |
| Editor | Snelgrove, Todd C. (SKF, USA) |
