Big Data Analytics: Applications in Business and Marketing - Chaudhary, Kiran (Shivaji College, University of Delhi) - Books - Taylor & Francis Ltd - 9781032007885 - December 28, 2021
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Chaudhary, Kiran (Shivaji College, University of Delhi)
Big Data Analytics: Applications in Business and Marketing

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The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

258 pages, 31 Line drawings, black and white; 31 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 28, 2021
ISBN13 9781032007885
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 150 × 220 × 20 mm   ·   670 g
Language English  

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