Celebrity Fashion Marketing: Developing a Human Fashion Brand - Mastering Fashion Management - Fykaa Caan - Books - Taylor & Francis Ltd - 9781032007359 - February 21, 2023
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Fykaa Caan
Celebrity Fashion Marketing: Developing a Human Fashion Brand - Mastering Fashion Management

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This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

160 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 21, 2023
ISBN13 9781032007359
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 246 × 174 × 11 mm   ·   304 g
Language English  

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