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Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr - Elements in Critical Heritage Studies Hafstein, Valdimar Tr. (University of Iceland)
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Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr - Elements in Critical Heritage Studies
Hafstein, Valdimar Tr. (University of Iceland)
Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 19, 2026 |
| ISBN13 | 9781009530323 |
| Publishers | Cambridge University Press |
| Pages | 100 |
| Dimensions | 150 × 220 × 20 mm · 303 g |
| Language | English |
