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Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase Nordfalt, Jens (University of Bath) 3 Revised edition
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Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase
Nordfalt, Jens (University of Bath)
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 5, 2026 |
| ISBN13 | 9781009440691 |
| Publishers | Cambridge University Press |
| Pages | 476 |
| Dimensions | 178 × 254 × 27 mm · 1.04 kg |
| Language | English |
