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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism McMillan, Charles (Schulich School of Business, York University, Toronto)
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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism
McMillan, Charles (Schulich School of Business, York University, Toronto)
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
75 pages, Worked examples or Exercises
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 5, 2024 |
| ISBN13 | 9781009394727 |
| Publishers | Cambridge University Press |
| Pages | 100 |
| Dimensions | 229 × 151 × 9 mm · 162 g |
| Language | English |
