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Ethnography in International Business: Learning from the Field Brannen, Mary Yoko (San Jose State University, California)
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Ethnography in International Business: Learning from the Field
Brannen, Mary Yoko (San Jose State University, California)
Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 9, 2025 |
| ISBN13 | 9781009224963 |
| Publishers | Cambridge University Press |
| Pages | 400 |
| Dimensions | 150 × 220 × 20 mm · 907 g |
| Language | English |
