Business to Business Marketing Management: A Global Perspective - Alan Zimmerman - Books - Taylor & Francis Ltd - 9781003863137 - March 17, 2026
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Alan Zimmerman
Business to Business Marketing Management: A Global Perspective 5th edition

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Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 17, 2026
ISBN13 9781003863137
Publishers Taylor & Francis Ltd
Pages 542
Dimensions 170 × 244 × 31 mm   ·   958 g
Language English  

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