Edwin Dearborn

Power Branding Secrets: Spark Customer Interest and Ignite Your Sales Edwin Dearborn

Publisher Marketing: I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises. My purpose is to revive the ultimate Power Brand - America - and thus her economy. A small band of tireless entrepreneurs, energetic innovators, and emphatic voices can reignite the American small business culture by retooling their branding and business protocols and filling in the gaps of omitted know-how. Building a Power Brand requires proven and tested know-how, hard work, ingenuity, creativity, humility and a tremendous amount of bull-headed determination. Power brands are meticulously and systematically built. The elements of a Power Brand form into a previously unidentified triangle described and discussed in detail within his book. People within our society are quite conscious and concerned about their personal status and how they are perceived by others. They prefer to purchase branded products and services that showcase their status and position in life to their friends and to the world at large. Customers rely on branded products and services in order to be recognized and respected, as well as to reassure their own self-worth. They prefer to purchase from established brands, even when the price for doing so costs more than a non-branded product or service. A Power Brand is a highly effective device that catapults brand awareness above that of competitors, thus creating a definitive edge for your marketing, business development, and revenue. Moreover, a Power Brand permits customers to see a product or service as something more than utilitarian. Your brand becomes a part of something significant in their lives and is interwoven into their sense of well-being, providing a richer existence. Power Branding achieves previously unrealized benefits for your business or startup and it achieves these by telling people four important factors: Who you are. What you do. How you do it. Why you do it. When a brand clearly and consistently answers these questions, from their identity, their customer services and how they stay connected with their audience with branded content, they can thrive in any economy. And they are a Power Brand.