Brand Positioning in a Nutshell: Unlock Your Brand Positioning with This Jargon-free D-y-i Guide - Mr Bryce Ott - Books - Nutshell Brand Consultancy - 9780992307103 - October 29, 2014
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Brand Positioning in a Nutshell: Unlock Your Brand Positioning with This Jargon-free D-y-i Guide One edition


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Brand Positioning in a Nutshell fills a surprising gap in the category of books on the subject of brand. Most books in the category are either very dense and academic or very light and superficial. And very few focus specifically on the discipline of brand positioning. This book is all about helping the reader to unlock the ideal positioning of their brand themselves. It has a very practical, accessible approach that quickly covers theory and moves on to practice.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2014
ISBN13 9780992307103
Publishers Nutshell Brand Consultancy
Pages 134
Dimensions 8 × 152 × 229 mm   ·   190 g
Language English