Tce Total Customer Experience: Building Business Through Customer-centric Measurement and Analytics - Bob E Hayes Phd - Books - Business Over Broadway - 9780989280426 - April 13, 2013
In case cover and title do not match, the title is correct

Bob E Hayes Phd
Tce Total Customer Experience: Building Business Through Customer-centric Measurement and Analytics 1st edition

Price
HK$ 205
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 10 - 22

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Bob Hayes, PhD presents best practices in measurement and analytics for customer experience management (CEM) programs. Total Customer Experience (TCE) is the marriage of customer experience management data and different business data with appropriate analytics. This holistic view of the customers? attitudes about and interactions with a company provides a complete picture of the customer. This comprehensive view helps businesses gain insights into the causes and consequences of customer satisfaction and loyalty to help them improve the customer experience and increase customer loyalty. Drawing on decades of research and practice, Hayes illustrates analytical best practices in the field of customer experience management that will help you increase the value of all your business data.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2013
ISBN13 9780989280426
Publishers Business Over Broadway
Pages 342
Dimensions 150 × 230 × 20 mm   ·   458 g
Language English  

See all of Bob E Hayes Phd ( e.g. Paperback Book )