The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results - Moderandi Inc. - Books - Moderandi Inc. - 9780988743106 - January 4, 2013
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Moderandi Inc.
The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results 2nd edition

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This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 4, 2013
ISBN13 9780988743106
Publishers Moderandi Inc.
Pages 102
Dimensions 216 × 279 × 7 mm   ·   263 g
Language English  

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