The Mission Myth: Building Nonprofit Momentum Through Better Business - Deirdre Maloney - Books - Business Solutions Press - 9780984027309 - 2012
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The Mission Myth: Building Nonprofit Momentum Through Better Business


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What is the Mission Myth? The idea that all a nonprofit needs to achieve success is a great mission and a lot of heart. The truth? It is only when organizations integrate the 4Ms -Management, Money, Marketing, and Measurement - that they will achieve optimal results. Here are strategies, anecdotes, and practical tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2012
ISBN13 9780984027309
Publishers Business Solutions Press
Pages 300
Dimensions 148 × 20 × 223 mm   ·   476 g
Language English  

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