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Dot Zen 2.0 - on Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership Seamus Phan
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Dot Zen 2.0 - on Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership
Seamus Phan
A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 11, 2013 |
| ISBN13 | 9780983505815 |
| Publishers | McGallen & Bolden PR Corporation |
| Pages | 256 |
| Dimensions | 150 × 19 × 225 mm · 512 g |
| Language | English |
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