Consumer Insights - Joseph W. Alba Editor - Books - Marketing Science Institute - 9780982387757 - October 1, 2011
In case cover and title do not match, the title is correct

Consumer Insights

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HK$ 303
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Expected to be ready for shipping Jul 1 - 13
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Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2011
ISBN13 9780982387757
Publishers Marketing Science Institute
Pages 140
Dimensions 150 × 220 × 10 mm   ·   235 g