Tell your friends about this item:
Be Unique or Be Ignored: The CEO's Guide to Branding Marc H. Rudov
Price
HK$ 204
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Aug 5 - 17
Get notified about new Marc H. Rudov releases
Our customers say:
Add to your iMusic wish list
Be Unique or Be Ignored: The CEO's Guide to Branding
Marc H. Rudov
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
166 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 11, 2013 |
| ISBN13 | 9780974501734 |
| Publishers | MHR Enterprises |
| Pages | 166 |
| Dimensions | 153 × 231 × 18 mm · 249 g |
| Language | English |
