Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity - J. Walker - Books - Racom Communications - 9780970451583 - October 1, 2004
In case cover and title do not match, the title is correct

J. Walker
Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Get an email once the item is available
Do you have a profile? Log in
Get notified about new J. Walker releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. This work outlines a blueprint for success that rests on four corners of Precision, Relevance, Power, and Reciprocity.

288 pages, tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2004
ISBN13 9780970451583
Publishers Racom Communications
Pages 288
Dimensions 161 × 236 × 24 mm   ·   630 g

More by J. Walker

Show all

See all of J. Walker ( e.g. Paperback Book , Hardcover Book , CD and LP )