Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More - Phillip Adcock - Books - Shopping Behaviour Xplained Ltd - 9780956956408 - August 15, 2011
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Phillip Adcock
Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More

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For shoppers and retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter shopper or retailer. Follow and apply the practical steps in this book, and you'll be able to recognise you own approach to shopping and become more efficient and practical shoppers.

285 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2011
ISBN13 9780956956408
Publishers Shopping Behaviour Xplained Ltd
Pages 328
Dimensions 157 × 233 × 20 mm   ·   720 g

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